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Success Stories
We would love to tell you about ALL of our clients, but we know you don't have all day! Below are just a few examples of the marketing and public relations successes our clients have enjoyed. Don't see your industry? Ask us what experience we have in your industry.
Doggie Mansions - Doggie Mansions is a startup business in the area of high-end pet accommodations. With the company’s flagship product line ready to launch, Innova was retained to help publicize the company products and name. Read more...
MyCuteBag -
What started in 2004 as a small accessories design firm specializing in creating handbags that featured vintage and vintage inspired fabrics and trims, is quickly evolving into a series of multi-location retail studios offering a selection of unique designs from talented, young designers, and unique educational and entertaining programming for women and girls in the fashion and style segment. Read more...
Capozzoli’s Pizzeria and Italian Eatery - Capozzoli’s Pizzeria and Italian Eatery is a family-owned and operated restaurant in the heart of Oceanside, CA (just north of San Diego). It went through a soft-launch in early May 2006 and rolled-out a full menu and extended hours of operation in August. Innova was in charge of getting the word out about this new restaurant! Read more...
Doggie Mansions - Innova began an aggressive PR campaign, targeting pet industry publications, holiday gift guides as well as luxury and lifestyle publications. Through current relationships, Innova put Doggie Mansions in touch with Cincinnati Bengals Quarterback, Carson Palmer, as well as a popular entertainment figure to accept the product and take pictures with it in their own home. Additionally, Innova put Doggie Mansions in touch with luxury boutique owners in Southern California to set up exclusive agent agreements, resulting in expanded market reach. Within the first five months Innova secured an incredible amount of media. The following represents just some of the coverage:
Television
- Access Hollywood
- E! Entertainment - Extreme Hollywood
- Univision - Premier Impacto!
- NBC 6 Affiliate - South Florida Today
Print:
- Crain’s New York Business
- BusinessWeek Online
- Luxury Las Vegas
- OverTime Magazine
- Estates West
- Celebrity Society Magazine
- ROOMS Magazine
- Pet Product News
- Lucky Dog
- San Diego Pets
- Dog Fancy
- Pet Product News International
- Austin Home & Living Magazine
- Ocean Home
- Modern Luxury Magazine
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MyCuteBag - Innova was retained to garner ongoing press hits in all media outlets. The following represents some of the hits Innova secured:
Television:
- Long Island, New York's News 12
- Chicago's WLS-TV - ABC News Sunday Morning
- Tampa's WFLA -TV - NBC Daytime Show
- San Antonio's WOAI -TV - NBC San Antonio Living
- San Diego's KFMB -TV - CBS The Morning Show
Print Magazines:
- Woman’s World
- Accessories
- Bridal Star Hairstyles
- Audrey
- Contemporary Bride
- Flare
- Gifts & Decorative Accessories
- Teen
- Star
- Woman
Newspapers:
- The New York Times (Fashion Feature)
- Daily News (NY)
- News Day (NYC) – syndicated piece that ran nationally
- Sun Sentinel (FL)
- The Morning News
- Morning Sentinel
- Fort Wayne (IN)
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Capozzoli’s Pizzeria and Italian Eatery - Run by the "Godfather", Charlie Capozzoli, who was an Olympic medallist, and owners Kristie (a former backup dancer and movie choreographer) and Joe (a seasoned restaurant GM), the people behind Capozzoli’s are almost as flavorful as the food it serves. Innova has participated in the pre-opening announcements, soft launch promotions, and restaurant and food critic reviews, securing hits in the following outlets:
Newspapers:
- Today’s Local News
- North County Times
- San Diego Union Tribune
Print Magazines:
- San Diego Magazine (Best Dessert Pick for April 2006)
- Oceanside Magazine
- San Diego Business Journal (weekly business journal)
- Community Publications:
- The Coast News
- San Diego County News
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